The Kindness Revolution™ is coming!

Live It.  See It.  Pay It Forward.  

 Students at Adams School in Quincy, Illinois proudly wearing their "It's Cool 2B Kind" wristbands! 

Based on the principles of the best selling book of the same name, The Kindness Revolution™ was founded by consumer advocate Ed Horrell in 2007 and subsequently has impacted hundreds of companies and thousands of individuals through its endeavors.

  The Kindness Revolution is a not for profit organization 100% funded by a business membership called Community Champions. Our mission is to bring back the sorely needed values of dignity, respect and kindness to the workplace, schools and every day life.  It's our starting point in shaping kind behavior.

 Things you probably don't know about The Kindness Revolution™:

We are one of the longest running national initiatives focused purely on kindness

We are funded exclusively by the private sector, with no dependence on government or charitable funding

We give out thousands of "Pay It Forward" and "It's Cool 2B Kind" wristbands weekly in recognition of kindness across the country

We reach over 100,000 people with Kindness Tips on social media weekly

Our monthly Facebook campaigns are seen by over 1,000,000 consumers 

We recognize dozens of students for exemplary behavior every week

We present "Spirit of Kindness" Awards to deserving employees, volunteers, and organizations nationally

We honor teachers for their unsung efforts and values in schools all over the US                

    For more information on how to start a Kindness Revolution in YOUR community, contact us at


    The Kindness Revolution™

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